AI Website Chatbot
Creative thinking, digital technology and practical execution for modern brands.
AI Website Chatbot
An AI assistant that answers customers around the clock from your own content, and hands over questions it cannot answer.
From an unclear need to a clear next step.
Goals, user needs and clear priorities come before tools and channels.
Core deliverables
- Goals and audience
- Customer journey and friction
- Messaging and structure
- Prioritized roadmap
- Measurement and learning
Before we recommend a scope
When this fits
When the service addresses a documented need and can be scoped to a clear delivery.
First decision
Goals, dependencies and approval points are clarified before work starts.
When we should choose something else
If the problem and solution are already clearly defined, a concrete execution service may be more efficient than additional analysis.
How analysis becomes an action plan.
- Goals & decision frame — We use this deliverable to reduce uncertainty and make the next priority decision clear.
- Insights & evidence — We use this deliverable to reduce uncertainty and make the next priority decision clear.
- Options — We use this deliverable to reduce uncertainty and make the next priority decision clear.
- Priorities & ownership — We rank findings by evidenced risk, business relevance, dependencies and realistic effort.
- Roadmap & review — We use this deliverable to reduce uncertainty and make the next priority decision clear.
Practical framework
Decision inputs
goals, relevant access, existing material and who approves the delivery
What the plan should improve
agreed actions, quality indicators and documented changes
What strategy does not promise
Scope and dependencies are agreed in writing. Third-party costs, approvals and performance guarantees are not included unless explicitly agreed.
FAQ
Can the chatbot give wrong answers?
AI can be wrong. That is why we limit it to approved content, instruct it to say when it is unsure, and review conversations regularly.
What about privacy?
We only ask for necessary information, explain the processing in the privacy policy and use vendors with a data processing agreement. Conversation logs are kept for an agreed period.
Must it say that it is an AI?
Yes. The EU AI Act requires users to be told they are talking to an AI, and a Norwegian AI act is in preparation. We label the chatbot clearly regardless.
Does it work in English too?
Yes, the chatbot can answer in Norwegian and English, choosing the language from the customer.
Can we cancel the operation?
Yes, operation has no lock-in beyond the current month.