Most BD service businesses win with a clean WordPress site first.
Choose WordPress when
You need pages, blog, forms, WhatsApp CTAs and a team that can edit content without a developer every week.
Choose custom when
You have unique workflows, heavy app-like UX, or compliance needs WordPress plugins cannot cover safely.
Next step
Choose a platform using maintenance and workflow needs
Use the following worksheet to turn this article into an operating decision. It is a practical plan for a Bangladesh small business, not a claim about a particular client or an industry benchmark. Adapt it to your current workflow and constraints.
List editable pages, form needs, integrations and staff skills. WordPress fits many content-led sites, but a plugin list is not a requirements document.
Compare ongoing maintenance, migration and ownership as well as build cost. Custom code still needs updates, backups and support.
Prototype the hardest workflow first. If it cannot be delivered reliably within budget, reduce scope or choose a proven platform.
Write this before requesting proposals
Describe the current process, the failing step, the intended users and what a correct outcome looks like. Prepare representative test data so suppliers can demonstrate the same task. Ask separately about recurring costs, third-party dependencies and work excluded from support.
When to change the plan
Resolve missing access, failed acceptance checks or unclear team ownership before paying for the next stage. Use evidence from a small pilot. If scope grows, agree revised time and costs rather than relying on unsupported guarantees.