Conflicting addresses confuse Google and people.
Audit
Website footer, Google Business Profile, Facebook about, and invoices.
Next step
Audit NAP changes instead of adding more listings
Use the following worksheet to turn this article into an operating decision. It is a practical plan for a Bangladesh small business, not a claim about a particular client or an industry benchmark. Adapt it to your current workflow and constraints.
Create an authoritative record of name, address and phone. Use the correct branch details rather than mixing several locations in one profile.
Search existing website and directory entries for old details. Prioritise corrections where customers actually use the information.
Keep a change log when a phone or address changes. Check map directions and customer-facing hours after the correction.
Write this before requesting proposals
Describe the current process, the failing step, the intended users and what a correct outcome looks like. Prepare representative test data so suppliers can demonstrate the same task. Ask separately about recurring costs, third-party dependencies and work excluded from support.
When to change the plan
Resolve missing access, failed acceptance checks or unclear team ownership before paying for the next stage. Use evidence from a small pilot. If scope grows, agree revised time and costs rather than relying on unsupported guarantees.