Consistency beats volume when the team is two people.
Simple week
One offer, one proof/case, one FAQ — plus Stories for behind-the-scenes.
Next step
Assign a purpose to every content slot
Use the following worksheet to turn this article into an operating decision. It is a practical plan for a Bangladesh small business, not a claim about a particular client or an industry benchmark. Adapt it to your current workflow and constraints.
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Use separate slots for a customer question, a service demonstration and a relevant offer. Do not invent testimonials to fill a proof slot.
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Set deadlines for writing, fact checking, artwork and replies. Keep a reserve of evergreen answers so publishing does not depend on last-minute filler.
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Review which topics bring useful conversations. Repeat a helpful subject with a new example rather than changing the page direction every week.
Write this before requesting proposals
Describe the current process, the failing step, the intended users and what a correct outcome looks like. Prepare representative test data so suppliers can demonstrate the same task. Ask separately about recurring costs, third-party dependencies and work excluded from support.
When to change the plan
Resolve missing access, failed acceptance checks or unclear team ownership before paying for the next stage. Use evidence from a small pilot. If scope grows, agree revised time and costs rather than relying on unsupported guarantees.