Show the problem, the step and the next action.
Keep claims modest
No invented results — invite a conversation instead.
Next step
Explain one service in one short video
Use the following worksheet to turn this article into an operating decision. It is a practical plan for a Bangladesh small business, not a claim about a particular client or an industry benchmark. Adapt it to your current workflow and constraints.
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Choose one customer problem and show the actual process or a clearly labelled demonstration. Do not present a demo as customer evidence.
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Write a short script with the problem, useful explanation and one action. Captions must be legible on a phone without covering the subject.
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Check music and visual usage rights, export quality and the linked offer. Test several truthful openings instead of changing every variable together.
Write this before requesting proposals
Describe the current process, the failing step, the intended users and what a correct outcome looks like. Prepare representative test data so suppliers can demonstrate the same task. Ask separately about recurring costs, third-party dependencies and work excluded from support.
When to change the plan
Resolve missing access, failed acceptance checks or unclear team ownership before paying for the next stage. Use evidence from a small pilot. If scope grows, agree revised time and costs rather than relying on unsupported guarantees.