Prepare a clear video brief covering the audience, message, footage, captions, formats and review process.
Decide what the viewer should understand
Start with one message and one useful next step. A service introduction, a product demonstration and a client story need different structures. Tell the editor who will watch, where the video will appear and what the viewer already knows. Avoid asking one short video to explain the entire business.
Give the editor usable source material
Organize footage by scene and label the strongest takes. Include the approved logo, accurate service information and any required disclaimers relevant to the message. Explain which clips may not be used. Good organization saves review time and helps the editor avoid guessing names, facts or the order of events.
Plan the opening and supporting proof
Open with the customer problem, a clear demonstration or a relevant question. Use footage that supports the claim instead of adding unrelated motion. Show genuine before-and-after material only when it is accurate and permitted. A strong story does not require exaggerated promises or a fake customer reaction.
Make the video understandable on a phone
Review readable captions, framing and text placement at the actual viewing size. Keep important information away from areas that platform controls may cover. Supply the required vertical, square or landscape versions as separate deliverables. Check names and translated captions manually; automatic captions can introduce errors.
Agree review and delivery details
Specify duration ranges, output formats, review rounds and who approves the final version. Send consolidated feedback tied to timestamps rather than conflicting messages from several people. Confirm rights for music and external assets. Keep the master and reusable cut-downs organized so future campaigns can build on the work.
Before-you-publish checklist
- Confirm the offer and information are accurate and current.
- Test important actions and the contact route on a phone.
- Assign an owner and the next review.
Frequently asked questions
Can phone footage work?
Yes, when the footage is clear enough and the message suits an authentic style. Source quality still limits the result.
Should we add effects to every shot?
No. Use motion when it supports attention or understanding, not simply to fill the screen.
Next step
For help planning this work for your business, explore the related service or contact Alin Digital.